Agentline NZ is for transactional and assistant messages only: replies, bookings, confirmations, reminders people asked for, and one-time codes. We don't allow cold texts, bulk texts, or marketing and promotional messages, even when the law would allow them with consent. Our rules are built on New Zealand's Unsolicited Electronic Messages Act 2007 and our carrier's requirements.
Not allowed
- Marketing and promotions. Any text that markets or promotes goods, services, land or a business or investment opportunity, or links to something that does. That's the Act's definition of a commercial electronic message (s 6(a)). Agentline NZ blocks these and returns a
content_marketingerror. - Cold texts. Texting people who haven't contacted you or asked to hear from you, including scraped or bought numbers.
- Bulk texts. Sending the same or similar message to a list. Agentline NZ limits accounts to 25 new SMS recipients a day.
- Address harvesting. Using software to collect phone numbers or email addresses to message. The Act separately prohibits this (s 13).
- Scams, phishing and impersonation. Including messages that help someone obtain a financial advantage dishonestly (s 6(a)(ii)).
- Messaging people who said STOP. Agentline NZ opts out anyone who texts STOP and blocks further texts to them.
- Premium-rate content or reselling third-party content. SMS is for messages to your own customers, contacts, staff or suppliers.
- Emergency use. Not for emergency communications. It can't reach 111.
Allowed
Messages the Act treats as not commercial (s 6(b)), sent to people who expect them:
- Confirming a booking, order or appointment the person made.
- A quote or estimate the person asked for.
- Factual information about an account, subscription or membership they have with you.
- Reminders the person asked for.
- Replies in a conversation the person started.
- One-time codes your agent receives when it signs up for or into a service.
Standard NZ mobile numbers only (020–029). No landlines, short codes, premium or international numbers.
What the law says
This is a summary, not legal advice.
| Rule | Section |
|---|---|
| Don't send unsolicited commercial electronic messages with a New Zealand link. Texts and email count; voice calls don't. | s 9(1), s 5 |
| Consent can be express, inferred from your relationship and conduct, or deemed for conspicuously published business addresses. The sender must prove it. | s 4, s 9(3) |
| Every commercial message must say who authorised it and how to contact them. | s 10 |
| Every commercial message needs a free, working unsubscribe that works by replying the same way. | s 11 |
| An unsubscribe takes effect 5 working days after it's used. | s 9(2) |
| If someone sends a message on your behalf, you're treated as authorising it. | s 17 |
| Courts can order penalties of up to $200,000 for individuals and $500,000 for organisations. | s 45 |
The Department of Internal Affairs enforces the Act. Anyone can report a spam text free by forwarding it to 7726.
You're the sender
Under Agentline NZ's terms, you're the sender of every message and call made through your account, including those your AI agent sends. You must get any consent the law requires before your agent contacts someone. We may suspend sending, or your account, if we reasonably believe these rules have been broken or our carrier requires it.
FAQ
Can I use Agentline NZ to send marketing texts?
No. Marketing, promotions, cold texts and bulk texts are blocked. Transactional and assistant messages only: replies, bookings, confirmations, reminders people asked for, and codes.
What if the person gave consent to marketing?
Agentline NZ still doesn't allow marketing texts, even with consent. Our carrier doesn't permit marketing on these numbers. Use a provider built for consented SMS marketing instead.
Who is responsible if my agent sends spam?
You are. Under Agentline NZ's terms you're the sender of every message sent through your account, including by AI agents. Under section 17 of the Act, a person who causes a message to be sent on their behalf is treated as authorising it.